PepsiCo to release a line of smartphones in China

PicturePepsi has confirmed their plans to launch a smartphone called the P1 in China that will be available later this month and run Android 5.1.The food and beverage giant does not intend to manufacture the phones themselves. Rather, they have teamed up with an unnamed licensing partner to build and distribute their Pepsi-branded phone.

The Pepsi P1 will house midrange specs that include:

  • Android 5.1
  • 5.5-inch 1080p LCD screen
  • 2 GB of RAM
  • 16 GB of native storage
  • 3000mAh battery
  • 13 MP camera rear / 5 MP front
  • 1.7 GHz processor

Reports say the Pepsi P1 will be available in China on Oct. 20, and is expected to be priced at the equivalent of $205 USD. 

Pepsi believes their venture into the mobile industry will be a profitable one, with their company being one the most internationally recognized brands and minimal costs due to their partnership with the unnamed Chinese manufacturer.

A spokeswoman at Pepsi told Reuters their plan for the P1,
“Available in China only, this effort is similar to recent globally licensed Pepsi products which include apparel and accessories.”

The P1 will come with a Pepsi app pre-installed for marketing purposes but ultimately, the P1 is just a midrange smartphone with a Pepsi skin wrap.   Picture

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