5 ways Samsung survived the recall of the Galaxy Note 7 – Guest Post

PictureSamsung suffered not only one but two recalls of the Galaxy Note 7 in September after users reported “exploding” batteries. After charging, the batteries overheated, sometimes even catching fire in users’ hands. Though many speculated that this would cause a mass exodus from the brand, customers generally remained loyal.

A Reuters/Ipsos survey revealed that a whopping 91 percent of current Samsung device owners would likely buy another Samsung product. It’s clear that the company handled things right with this incident. Here are just a few key reasons why it may have been able to keep those customers.
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