During the initial stage, YouTube is only providing access to 10,000 of the most popular artists on the platform before they fully release it. Eventually, all of YouTube's artists will be able track the regional hot spots of their fan bases and most popular songs.
Michael Cumberbatch, a product manager at YouTube, explains how Music Insights can be a beneficial tool for artists and their teams:
"For starters, this data can help you get a song added to radio by showing a programmer how big your local fan base is. It can be a great resource when mapping a tour, since top cities could be a good indicator for where fans might come out to see a concert. And you can share insights from your data to build buzz for a new video or express appreciation to the fans who helped get you here."