An example of how this works:
A magazine page features an ad for the movie Tomorrowland. Users can point their camera at the movie ad and within seconds, the application will bring up the trailer from the film for users to watch.
“The introduction of visual recognition is another step on our journey to extend the ways people can use Shazam to engage with the world around them. For brands, we’re providing a near-frictionless way to engage customers on their mobile devices, with a single tap of a button.”
So far, Shazam has teamed up with companies like Disney, Levi's and HarperCollins, to show the capabilities behind their new visual technology.
No one knows for sure but speculation from critics say that the new feature will only be popular with brands promoting their products and little to no use should be expected from their current music users.