The press release, written in Japanese, translates (sort of) to English saying:
"Fujifilm, in order to continue to provide instant color film "FP-100C", so far have had continued corporate efforts, sales volume has declined significantly from year to year, more is a situation that can not be produced . For this reason, we will be forced to sell the end as described below.
This instant color sales of film "FP-100C" is will end, Fujifilm will continue to developing systems that offers access to the photographic film to continue while the review and production efficiency also product line up future ."
Fortunately, there is an option. The Impossible Project, who also started back in 2008 when Polaroid quit production, specializes in making film for various Polaroid cameras, including the SX-70 Polaroid camera.
With options becoming more and more limited for retro Polaroid photography, hopefully another company will step up to keep this hobby alive.
Watch video on what The Impossible Project is doing to keep classic Polaroid photography alive: